Hotels Magazine recently featured a new concept that just might establish a trend. With younger clientelle becoming increasingly curious about fine wine, Strategic Hotels and Resorts, Chicago, is currently combining their stagnant tea rooms with a wine tasting experience to generate interest and revenue.
A visitor can sample over 500 varieties of wine, handmade chocolates, cheeses, and of course, tea. This interactive and hip model is expressed through design as a combination of Northern California meets the Far East (see photo).
Classes are offered, educating the consumer about the history of wine, and practical applications such as pairings with cheese and chocolates.
Creative Cue: Are you experiencing a challenge in your business that can be addressed by combining your original concept with a new concept to create a totally different result or experience? As designers, we address issues like this on a daily basis, and have found much success with this technique. Try it!
